Zynga makes up 12% of Facebook's total gross revenue.
Facebook’s payment tax makes up 15% of their total revenue and is growing.My guess is that as this grows, Facebook's virility for apps will continue to be cranked up, as it greatly increases their revenue.
Facebook MAU [user base] is growing 40% year over year.This growth is largely due to international growth. This is substantial user growth. For us who thought Facebook’s growth had stalled, or that Zynga is at market saturation… I guess that isn't true.
Facebook has a 60% user penetration in the US6/10 US internet users have a Facebook account. Crazy!
There are 2B internet users in the world. There are 4B mobile phone users in the world.
Let's compare DAU/MAU:50% of people who use Facebook every month use it every day.
Facebook’s ratio is over 50%.
Zynga’s ratio is 18%.
Parallel Kingdom’s ratio 28%.
Facebook retains its users like crazy, and they are extremely active.
Zynga alone makes up over 50% of Facebook's payment tax income.
Zynga makes more money than all other Facebook games combined
Facebook S 1